Archive for Society
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How do woman differ than men in business and as consumers? I have been focusing mainly on male consumers in my effort to understand consumer behavior, but now I want to know more about woman? Knowing your market’s consumer behaviors is vitally important to understanding how to successfully approach it with your product offerings. Woman spend 4 times more than men in the US consumer market which is a number that I cannot ignore. It means that I must tailor my marketing to be female inclusive, even though (for the time being) my product offerings are exclusively for males. The fact that a significant percentage of my sales will be to women buying for men I am thus forced to create a second set of copy and landing pages focused on converting female traffic. This begs the question: How are woman different from men in their spending and shopping habits, and how do I address this?
The answers to these questions may lie in reports released by several major public companies recently. They may allow me to explain how to format my site’s content to account for spend habits of both sexes. But before a look at the results of this research, I want to see what your thoughts are in the form of a comment in this post. Discussion: How are female consumers different than male consumers in behavior. A conclusion to this post will come in a couple days.
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It has been one year to the day since I discovered the amazing county of Nicaragua and I look forward my return very soon. The people and the culture are what makes this such an amazing little country and they are what won me over. During the 8 months I lived here I grew an appreciation for Nicaragua’s various traditions and complexities, but what I found to be its most valuable resource is its people. It is the poorest of the Central American countries due to the idiotic socialist ideologies of the Sandinista regime. Despite Nicaragua’s turbulent past, there is a certain amount of charm to be found in this that you don’t find elsewhere in the region which is why I love this country so much. Their population’s ability to maintain a positive outlook on life during adverse times is what I find gives these people the warmth that is unique to this nation.
I will be posting a detailed critic of the country in the near future discussing the unfortunate turn towards socialism the country has recently undertaken. I am of course also going to discuss the business environment and why it is full of amazing business opportunities although maybe not to the risk averse.
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One of the reasons that I love Facebook and that I hardly use Myspace is because of the “legitimacy” and “truthfulness” of everyone’s profiles compared to Myspace. When I browse one of my friend’s profiles on Facebook I always find what I’m looking for quickly and I know that it is more or less accurate. It worries me that Facebook is slowly turning into another Myspace and opening it up to Google’s crawlers might invite many unwelcome changes. What I don’t like with Myspace is that a majority of the activity in my profile constituted of annoying people trying to cheaply pawn their mediocre products, services, parties, bands, or what ever on everyone… I became inundated with messages by people who seek to annoyed the majority around them with their self serving message. I draw a parallel between these type of Myspacers and pyramid marketers or religious zealots who try everything to push their products, services, or ideas onto you. Myspace has really lost a lot of credibility with me. Within the first week that I started using it I had about 30 friend requests, of which only 3 were actually legit requests from people I actually knew. It was enough for me to stop using Myspace, and I hope that Facebook will not become the same. I am Already very annoyed by some of the new applications that have been created and send out invites to friends of the person adding the application to their profile. What I find even more irritating is that some of my so called Facebook “friends” actually think I would even slightly be interested in an application called “Vampire”, “Superwall”, or “Free Gifts”. What people don’t realize is the more that they blanket the digital social landscape with their plugs, the less effective these plugs become. We are now at the point where the ‘interuption marketing’ causes such a minute impact that it only serves to irritate those around you. For those people wanting to learn more about how to successfully market your products, services, and other junk you think I’m interested in, I suggest you pickup Premission Marketing by Seth Godin and learn how to get my permission to market to me.
Now there is some positive in the fact that Facebook will be indexed by the various search engines other than making it easier to browse and find information you are looking for (A.K.A. Facestalking or Facecreeping as some of my friends like to call it). By indexing Facebook it will be possible to increase the clout that your SEO efforts on Facebook have in impacting your keyword rankings and pagerank. This of course is a great thing for web entrepreneurs, and will lead to increased profits, but as stated above it will ‘I believe’ lead to the degradation of Facebooks legitimacy.
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There is definitely no such thing as bad press just bad monetization…This video was brought to my attention by a friend and it got me thinking about the media. I believe that it is wrong in coming across as if it is on a moralistic higher ground than the story it is covering. This is an news story that ABC covered yesterday and I have to say that this site will get a whole lot of exposure that will benefit its bottom line. Now this post has nothing to do with the story in the video itself, but about the fact that both ABC and vidmax.com, the stunt men and maybe you will benefits from coverage of the stupid things people do for money. The news agency (’the publisher’) will benefit because its viewers will remain entertained by watching idiots being paid to hurt themselves. Thus their able to command top dollar for ad spots on their network. The website (as a content provider) on the other hand benifits because they increase their exposure and thus increase their ad revenue through traffic volume. This website also has the same relationship with the stunt men except that this time they are acting as the publisher, where as the stunt men are the content providers. No I’ll have to admit right away that I am leeching the content off this story for my own gain, but this is my point. Before you criticize this type of social leeching I want you think about something. If at any point you mention this story or this post to anyone, then you in turn become a publisher and thus receive a beneficial payment (social benefit…aka: Wow you are an interesting person with interesting stories). Now if not with this particular story, then I know it will happen with others. The point I am trying to make is that we are all someway acting as a content provider or as a content publisher to further our own bottom line. Just make sure you focus monetizing your efforts and on maximizing your benefits.
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