Archive for Search Engine Optimization (SEO)

Increasing Traffic: What Blog Rush and John Chow Taught Me

Posted by: Jonathan Ouellet

Traffic

 

If you notice right below the post title of this website I have added a “Share This” and “Digg It” link a while ago to increase traffic and although I have not been very active with my blog in the last week they have proven to be useful in developing traffic. They have allow many users to share specific posts but the “Digg It” button has only been used a few times. Once I start developing a more technically oriented audience it should prove very valuable. Something that I have noticed is that posts that I have been spending more time developing have brought in more traffic. Especially with organic traffic (traffic derived from when your site ranks high in search engine rankings and users click on your link). I have brought my organic traffic to about 20% especially because of my posts on Blog Rush and John Chow. What I intend on doing is furthering the development of certain keywords and link building to relevant sites (linking back from sites that are topic relevant by posting comments that link back to the topic). Something that everyone should be mindful of is the “post slug” option whenever you write a post. This changes the name of the URL when ever you post to what ever you set as the post slug. This is important because if you are specifically targeting keywords then youI should post more in regards to this later on to see who successful my endeavor is. I also noticed that Blog Rush has been a completely useless tool for for me, but I’ll see if I can’t tweak it to maybe change that. PS. On the topic of traffic in the real world I just have to say stay away from your car in Toronto Fridays at about 5 pm. Especially when you are driving out to Niagara Falls and Buffalo, NY.

An Amazing Seach Engine Optimization Tool: websitegrader.com

Posted by: Jonathan Ouellet

Website Grader

I have just come across this amazing tool that everyone who has a website or is thinking of building one should know about. It analyzes just how ideally optimized your website is to promote growth, and how big of a footprint your site has in the online world and returns the results in one cohesive report. I tried it out on my blog to see where it stands and I have to say that this tool gave me amazingly detailed information about the status of my website and advice on how I should fix it. It will give an in-depth analysis of all the components in your website and tell you what is good and what is wrong with it. I scored a 63% which means that I am 63% better than all other websites out there that this tool has come across. I think that within about 1 month I should see a jump in my score after I have fully gotten used to blogging and after I have spent some time on link building and driving traffic to my website.

Marketing and Traffic Driving With Facebook

Posted by: Jonathan Ouellet

Facebook Logo

I have been thinking for a while about the many ways in which I would like to utilize Facebook for marketing and driving traffic to my websites. Driving traffic to this blog is not as big a priority as it is to my Corporate site (silverbackapparel.com) once it is fully operational. So far the two notable options in terms of marketing have to do with the groups and the applications features. I know that with a little effort and with the help of some expertise I should be able to drive a decent amount of traffic to my site. Through Facebook alone I have driven in the last 3 weeks 451 unique individuals (as of yesterday) to my blog solely by posting blog notes on my profile. This shows the potential that Facebook has in driving traffic and I’ll definitely be one of those people doing what he can to pawn his cheap goods. The reason I am mentioning this is because a friend of mine has just emailed me an interesting blog post about just this from John Chow’s blog (a blog I regularly read). He talks about exactly how much potential traffic and revenue a 1,000,000 member group in Facebook can bring.

Facebook Opening Up To Google’s Crawler: Bad For Facebook? Good For SEO?

Posted by: Jonathan Ouellet

One of the reasons that I love Facebook and that I hardly use Myspace is because of the “legitimacy” and “truthfulness” of everyone’s profiles compared to Myspace. When I browse one of my friend’s profiles on Facebook I always find what I’m looking for quickly and I know that it is more or less accurate. It worries me that Facebook is slowly turning into another Myspace and opening it up to Google’s crawlers might invite many unwelcome changes. What I don’t like with Myspace is that a majority of the activity in my profile constituted of annoying people trying to cheaply pawn their mediocre products, services, parties, bands, or what ever on everyone… I became inundated with messages by people who seek to annoyed the majority around them with their self serving message. I draw a parallel between these type of Myspacers and pyramid marketers or religious zealots who try everything to push their products, services, or ideas onto you. Myspace has really lost a lot of credibility with me. Within the first week that I started using it I had about 30 friend requests, of which only 3 were actually legit requests from people I actually knew. It was enough for me to stop using Myspace, and I hope that Facebook will not become the same. I am Already very annoyed by some of the new applications that have been created and send out invites to friends of the person adding the application to their profile. What I find even more irritating is that some of my so called Facebook “friends” actually think I would even slightly be interested in an application called “Vampire”, “Superwall”, or “Free Gifts”. What people don’t realize is the more that they blanket the digital social landscape with their plugs, the less effective these plugs become. We are now at the point where the ‘interuption marketing’ causes such a minute impact that it only serves to irritate those around you. For those people wanting to learn more about how to successfully market your products, services, and other junk you think I’m interested in, I suggest you pickup Premission Marketing by Seth Godin and learn how to get my permission to market to me.

Now there is some positive in the fact that Facebook will be indexed by the various search engines other than making it easier to browse and find information you are looking for (A.K.A. Facestalking or Facecreeping as some of my friends like to call it). By indexing Facebook it will be possible to increase the clout that your SEO efforts on Facebook have in impacting your keyword rankings and pagerank. This of course is a great thing for web entrepreneurs, and will lead to increased profits, but as stated above it will ‘I believe’ lead to the degradation of Facebooks legitimacy.

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