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Through my focused effort on finding a corporate name for my business, I have realize that the process is a lot more intense and mentally extenuating than I thought it would be. I have found an excellent resource in the form of a visual thesaurus and article on naming your business from the same site.
I have also subjected the names from the previous post to an online ad campaign through Google Adwords. It too has taken longer than expected to get a result but this is due to my inexperience with Adwords. I am now still about a day from getting a conclusive return on my investment in this advertising. I will post the results of all my polling and Adwords shortly as well as what decision I have taken for the name.
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This is going to be a quick one. After doing extensive polling I have narrowed down the list to 9 names whose popularity was above and beyond that of all the others.
Here is the list:
Vérité
Airis
Airwear
J Denis
Nuair
Silverback
MarloWear
DeCosta
InUnI (In Unison)
I have an idea not long after I narrowed down the list which involved setting up a poll on Facebook and increasing the amount of polling traffic. I have just set it up and I am eagerly awaiting the results. Something else that I am going to setup is Goolge AdSense ad campaign in order to test the online marketability of the various names and see which names are more responsive. I’ll have a much better idea of the results in my next post.
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Due to my starting this blog well into the process of establishing my products and company there are a lot of things that I have not covered and I have jumped many steps with regards to documenting my startup. How ever there is one resounding issue that has held me in perpetual frustration when ever I think about it or I am asked about it. This issue is the ever elusive name that I will commit to and carry while representing myself, my company, and my product. My time budget is getting rather tight now with the manufacture and web designer waiting for my next move and so I need to incorporate ASAP. My lack of a creative spark in the naming department cannot hold me from incorporating anymore.
One of the hardest things for me is original creativity, and in this case I have not proven any differently. I would have to say that in the last 6 month since I have started working on bringing all the pieces together, a name has been the only real issue that I have struggled with. I am continually second guessing ones that I have have picked and those that have come from external sources. I must say that I am very disappointed that there has not been a “eureka” moment for me thus far. Because I am branding all my products with this name there is no turning back once I have committed myself. I have accumulated a list of about 50 names over the last 6 months that have not been complete ‘rubbish’ and now I must put them to the test. I have narrowed the list to one with 21 names and I am going to start polling people to find out which 5 they like in order of preference. I am going to weight the results of the top five assigning 5 point to the top and 1 to the fifth and thus hopefully I’ll get a clear impression of peoples likes and dislikes.
Here is the list:
InunI (In Unison)
Vérité
ID
Airwear
IsAir
Isdry
Nuair
Nudry
DryOath
AirVeil
Airis
iDry
Airricade
Didier
DriVeil
MarloWear
MintWear
Silverback
Varitas
Vedette
DeCosta
I hope to have something a little more conclusive by the end of the day.
Jon.
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This is my first post on my new blog. I would just like to thank everyone who visits my blog. I welcome everyone to post comments, compliments, and critique regarding any of my posts or ideas. Without criticism a person does not develop mentally and it is in my opinion that to remain competitive we as human beings need constant constructive criticism. Think of this blog as a place where you are free to grab the floor as well as an open forum to discuss about any of the subjects that I post about. I plan to use this blog to document my experiences in relation to my startup company and document all the steps I go through from this point on. I will document through trial and error what steps are necessary in order to build a successful business which you can hopefully learn from. Think of the information in this blog as tried and tested. All the results that are derived from the various experiences with my sales and marketing (s&m) experiments will be posted here. Also if you are a budding or established entrepreneur and you would like to test out various s&m theories and ideas feel free to approach me. I’ll help you get the answers to your questions through empirical mean via my company. I will also be using this blog to post about some of my personal observations about life so that you may get insight into my character. I believe that this is important because you will not only be able to tell what kind of person I am, but you will be able to see if and how my character plays a role in my business endeavors. I will post daily (or at least try to) to keep you updated on my progress on a day to day basis. One more thing. I am welcoming anyone to become a publisher on this blog whose ideas are congruent with entrepreneur ship, sales, marketing, logistics, import & export, accounting and finance. Want to find people who are in a position to test out the various theories discussed in this blog or who would like to work with me in order to see results to our questions. This is everyones blog and not just my own, so welcome to our blog!
I hope you get as much out of this as I do,
Jonathan.
P.S. Intolerant and uninsightful comments will not be tolerated. I have no patience for small minded people and this is a place to develop knowledge. Remember - Attacking ideas with ideas brings about insight and advancement. Attacking people with beliefs leads to hate and ignorance.
[Don’t mind spelling and grammatical errors. This was posted on my Blackberry]
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