Picking a Company Name and Brand Name - Part 5

In my previous post I forgot to mention one other important factor that help me decide what name I should pick: Conversion Rate! I used two important services for this. The first is Google Analytics which I have to say is an amazing tool. I do have to admit I am still a novice when it come down to utilizing it, but I still found the important information I needed. The second is the Shopify e-commerce shopping cart which allowed me to quickly setup a mock e-commerce site in order to test out my conversion rates. Another one of the reasons I picked Silverback over Airwear was because Silverback converted almost twice a well as Airwear, which I imagine is because of the Nikeish affiliation.