Women & Business: Are Woman Fundamentally Different Than Men? http://www.ouelletblog.com/2007/10/23/woman-female-consumers-business-shopping-ecommerce/ Documenting Entrepreneurial Experiences In Starting A New Company: Silverback Apparel Inc. Mon, 06 Sep 2010 16:00:31 +0000 http://wordpress.org/?v=2.2.3 Women & Business: Are Woman Fundamentally Different Than Men? http://www.ouelletblog.com/2007/10/23/woman-female-consumers-business-shopping-ecommerce/#comment-91 plan geisinger health formulary Thu, 08 Jan 2009 17:36:32 +0000 http://www.ouelletblog.com/2007/10/23/woman-female-consumers-business-shopping-ecommerce/#comment-91 geisinger danville health plan <a href="http://www.twine.com/user/jackie4171" rel="nofollow">pa geisinger health plan</a> geisinger danville health plan pa geisinger health plan

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]]> Women & Business: Are Woman Fundamentally Different Than Men? http://www.ouelletblog.com/2007/10/23/woman-female-consumers-business-shopping-ecommerce/#comment-69 Kathleen Fasanella Mon, 14 Apr 2008 14:01:21 +0000 http://www.ouelletblog.com/2007/10/23/woman-female-consumers-business-shopping-ecommerce/#comment-69 I agree with Blanca Jose; I don't think it's any different here particularly among older men which is why I think it's your move to target women buying for their men (women still buy over 75% of men's apparel) is wise. One would also do well to stay abreast of longer term shopping trends. For this, I recommend Paco Underhill's books _Why We Buy_ and _Call of the Mall_. A "shopping anthropologist", he quantifies many trends, least of which the trend of more women shopping like men... I agree with Blanca Jose; I don’t think it’s any different here particularly among older men which is why I think it’s your move to target women buying for their men (women still buy over 75% of men’s apparel) is wise.

One would also do well to stay abreast of longer term shopping trends. For this, I recommend Paco Underhill’s books _Why We Buy_ and _Call of the Mall_. A “shopping anthropologist”, he quantifies many trends, least of which the trend of more women shopping like men…

]]> Women & Business: Are Woman Fundamentally Different Than Men? http://www.ouelletblog.com/2007/10/23/woman-female-consumers-business-shopping-ecommerce/#comment-66 Maria Luisa Wed, 05 Mar 2008 03:49:21 +0000 http://www.ouelletblog.com/2007/10/23/woman-female-consumers-business-shopping-ecommerce/#comment-66 Well certainly women are different from men in everything, out behaviour its completely different, but at the end complementary in every aspect in life. I was talking the other day with a guy from Costa Rica, very smart and experienced who was telling me that over there, women are in charge of many bussines, and hes been watching and analyzing the behaviour, he says that we women, analyze and take time to make a decission before we make a purchase, men ten to be more impulsive and if they like something, and notice benefits from something they would not think twice and but it. This is a general behaviour, does not mean that every man, or every woman has to act this way. Well certainly women are different from men in everything, out behaviour its completely different, but at the end complementary in every aspect in life. I was talking the other day with a guy from Costa Rica, very smart and experienced who was telling me that over there, women are in charge of many bussines, and hes been watching and analyzing the behaviour, he says that we women, analyze and take time to make a decission before we make a purchase, men ten to be more impulsive and if they like something, and notice benefits from something they would not think twice and but it. This is a general behaviour, does not mean that every man, or every woman has to act this way.

]]> Women & Business: Are Woman Fundamentally Different Than Men? http://www.ouelletblog.com/2007/10/23/woman-female-consumers-business-shopping-ecommerce/#comment-63 Blanca Jose Mon, 03 Dec 2007 22:43:01 +0000 http://www.ouelletblog.com/2007/10/23/woman-female-consumers-business-shopping-ecommerce/#comment-63 Pues no estoy al tanto de todos los detalles de los habitos de compra del mercado anglosajon pero puedo decirte que en el mercado latinoamericano los hombres no son los mas entusiastas del shopping, ello debido a cuestiones de caracter cultural e idiosincracia de nuestros pueblos, las compras de los menesteres del hogar, la ropa y los articulos personales de los esposos e hijos (menores) estan a cargo de las "amas de casa". Prueba de esta premisa es el hecho en Centroamerica no existen tiendas dirigidas exclusivamente al sector masculino ya que significarian una inevitable bancarrota. Hace algun tiempo conoci a unos contrabandistas que ofertaban articulos electronicos, perfumes y Jeans de marca viajando a traves del pais y cargando una cantidad minima de productos para no levantar sospechas en caso de ser requisados. Una de las claves del exito de sus ventas (a parte de la evasion fiscal y la procedencia ilegal de la mercaderia) era la de dirigir sus ventas unicamente a hombres, sus razones eran muy simples: -Los hombres no cuestionaban la procedencia de los productos, en contraposicion nuestro instinto femenino nos hace desconfiar ante una presunta estafa. -Simpleza en los gustos de los bienes a adquirir: a diferencia de las damas, a los hombres no les importan detalles nimios sobre el producto: Color, textura, empaques Etc. -Rapidas decisiones respecto a la compra: a los hombres les toma mucho menos tiempo decidirse sobre cual articulo adquirir e incluso regatea menos los precios ya que no esta al tanto de los precios de mercado debido a sus escasos habitos de compra. -Los hombres son mucho mas faciles de complacer que las mujeres ya que al adquirir un producto generalmente no sopesan los costos futuros de su compra, no analizan si en realidad necesitan el producto y no toman en cuenta los demas miembros de la familia en su decision. Bueno... la ultima parte esta contaminada de prejuicios contra los "machos latinos castigadores" Ya me arden los ojos pues olvide mis lentes en el apartamento.... Adios. P.D: Felicidades, asi me gusta verte: Entusiamado con tu proyecto. Pues no estoy al tanto de todos los detalles de los habitos de compra del mercado anglosajon pero puedo decirte que en el mercado latinoamericano los hombres no son los mas entusiastas del shopping, ello debido a cuestiones de caracter cultural e idiosincracia de nuestros pueblos, las compras de los menesteres del hogar, la ropa y los articulos personales de los esposos e hijos (menores) estan a cargo de las “amas de casa”. Prueba de esta premisa es el hecho en Centroamerica no existen tiendas dirigidas exclusivamente al sector masculino ya que significarian una inevitable bancarrota.
Hace algun tiempo conoci a unos contrabandistas que ofertaban articulos electronicos, perfumes y Jeans de marca viajando a traves del pais y cargando una cantidad minima de productos para no levantar sospechas en caso de ser requisados. Una de las claves del exito de sus ventas (a parte de la evasion fiscal y la procedencia ilegal de la mercaderia) era la de dirigir sus ventas unicamente a hombres, sus razones eran muy simples:
-Los hombres no cuestionaban la procedencia de los productos, en contraposicion nuestro instinto femenino nos hace desconfiar ante una presunta estafa.
-Simpleza en los gustos de los bienes a adquirir: a diferencia de las damas, a los hombres no les importan detalles nimios sobre el producto: Color, textura, empaques Etc.
-Rapidas decisiones respecto a la compra: a los hombres les toma mucho menos tiempo decidirse sobre cual articulo adquirir e incluso regatea menos los precios ya que no esta al tanto de los precios de mercado debido a sus escasos habitos de compra.
-Los hombres son mucho mas faciles de complacer que las mujeres ya que al adquirir un producto generalmente no sopesan los costos futuros de su compra, no analizan si en realidad necesitan el producto y no toman en cuenta los demas miembros de la familia en su decision.
Bueno… la ultima parte esta contaminada de prejuicios contra los “machos latinos castigadores”
Ya me arden los ojos pues olvide mis lentes en el apartamento….

Adios.

P.D: Felicidades, asi me gusta verte: Entusiamado con tu proyecto.

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