Archive for October, 2007
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How do woman differ than men in business and as consumers? I have been focusing mainly on male consumers in my effort to understand consumer behavior, but now I want to know more about woman? Knowing your market’s consumer behaviors is vitally important to understanding how to successfully approach it with your product offerings. Woman spend 4 times more than men in the US consumer market which is a number that I cannot ignore. It means that I must tailor my marketing to be female inclusive, even though (for the time being) my product offerings are exclusively for males. The fact that a significant percentage of my sales will be to women buying for men I am thus forced to create a second set of copy and landing pages focused on converting female traffic. This begs the question: How are woman different from men in their spending and shopping habits, and how do I address this?
The answers to these questions may lie in reports released by several major public companies recently. They may allow me to explain how to format my site’s content to account for spend habits of both sexes. But before a look at the results of this research, I want to see what your thoughts are in the form of a comment in this post. Discussion: How are female consumers different than male consumers in behavior. A conclusion to this post will come in a couple days.
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I have always wanted to know the general public reaction to the Silverback Apparel logo. In person general reactions have been overwhelmingly positive but what does the online crow have to say. A month and a half has gone by now since I chose the Silverback Apparel logo after a competition between 32 designers and earlier this week I found the answer to this question.
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Yesterday my new toll free number (1-877-7SLV-BAK) has been activated giving my company a central caller switch board. The service I chose was Gotvmail and it give Silverback Apparel a full caller dispatching system for less than $10/month. Not only will it allow me to add lines once employees are hired, it saves me the cost of having to buy a fax machine and $20 per month for a dedicated line. So my consumers and business clients are now able to phone and fax free of cost giving them to opportunity to communicate with a real person if they have any concerns.
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Remembering all that has been learned by documenting nuggets of knowledge in this blog has made me realize the great gift ouelletblog.com has given me. I remember every topic that I have ever posted on clearly, where as the heaps of recent information from the past 3 weeks is a state of disarray in my memory. Basically: Blogs make people remember what they write about.
The hardest part of having a blog is remembering to write in the blog. I have not been keeping up to date in the last 3 weeks in my posts which is unfortunate. In the past 3 weeks there have been so many new developments regarding my corporation and general business knowledge that I regret not have documented them. So I will force myself to track back all the valuable information and document it here so that I can remember it. I would suggest you follow closely because these bits of information will benefit your quest to success
I have made great advances in understanding the following fields: Search Engine Optimization (SEO), Affiliate Marketing, E-Commerce, Content Creation, Copywriting, Split Testing, Layout Design, Traffic Qualification, Traffic Conversion and much more.
Unfortunately the traffic that my site has accrued over the last 3 months has dropped off to nothing but a handful of uniques per day. I will be changing the focus of this blog, and I will be using it as a test bed for various marketing techniques that I will put into practice. This means that I am going to have to find my niche in order to succeed. Stayed tuned to this site to follow it upcoming progress.
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If you notice right below the post title of this website I have added a “Share This” and “Digg It” link a while ago to increase traffic and although I have not been very active with my blog in the last week they have proven to be useful in developing traffic. They have allow many users to share specific posts but the “Digg It” button has only been used a few times. Once I start developing a more technically oriented audience it should prove very valuable. Something that I have noticed is that posts that I have been spending more time developing have brought in more traffic. Especially with organic traffic (traffic derived from when your site ranks high in search engine rankings and users click on your link). I have brought my organic traffic to about 20% especially because of my posts on Blog Rush and John Chow. What I intend on doing is furthering the development of certain keywords and link building to relevant sites (linking back from sites that are topic relevant by posting comments that link back to the topic). Something that everyone should be mindful of is the “post slug” option whenever you write a post. This changes the name of the URL when ever you post to what ever you set as the post slug. This is important because if you are specifically targeting keywords then youI should post more in regards to this later on to see who successful my endeavor is. I also noticed that Blog Rush has been a completely useless tool for for me, but I’ll see if I can’t tweak it to maybe change that. PS. On the topic of traffic in the real world I just have to say stay away from your car in Toronto Fridays at about 5 pm. Especially when you are driving out to Niagara Falls and Buffalo, NY.
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