Marketing and Traffic Driving With Facebook

admin — Fri, 14 Sep 2007 15:15:20 +0000

There is a delicate balance between developing a group that is both interesting enough to grow the group and targeted enough to send you traffic that converts. Now in the real estate industry your conversions take much more time than in my case in the apparel industry. None the less there are two issues that need to be addressed before you can successfully utilize Facebook to your advantage. First you must figure out what would be interesting enough to you demographic to lead them to “buy” into your group. Secondly you need to figure out how to successfully lead them down the sales pipeline into a conversion.

Thanks for your comment,

Jonathan.

Marketing and Traffic Driving With Facebook

Tim Ayres — Fri, 14 Sep 2007 13:55:45 +0000

I have been experimenting with this as well. Like you Jon, I’m not as concerned with driving traffic to my blog so much as my site. As a Realtor, Facebook’s potential for attracting new clientele is virtually limitless. Real estate is a regionally-focussed industry, and FaceBook is based on regions. A properly run group could easily make me the go-to-guy for real estate in my area. And with most of the other agents in my area being a little older than the FaceBook set, and many of the buyers and sellers being smack dab in the middle of the FaceBook demographic, I’m poised to corner the market in the social networking side of things.

Cheers,
Tim Ayres
Royal LePage Coast Capital Realty
tim@sellingsooke.ca | www.sellinsooke.ca