Marketing and Traffic Driving With Facebook

Facebook Logo

I have been thinking for a while about the many ways in which I would like to utilize Facebook for marketing and driving traffic to my websites. Driving traffic to this blog is not as big a priority as it is to my Corporate site (silverbackapparel.com) once it is fully operational. So far the two notable options in terms of marketing have to do with the groups and the applications features. I know that with a little effort and with the help of some expertise I should be able to drive a decent amount of traffic to my site. Through Facebook alone I have driven in the last 3 weeks 451 unique individuals (as of yesterday) to my blog solely by posting blog notes on my profile. This shows the potential that Facebook has in driving traffic and I’ll definitely be one of those people doing what he can to pawn his cheap goods. The reason I am mentioning this is because a friend of mine has just emailed me an interesting blog post about just this from John Chow’s blog (a blog I regularly read). He talks about exactly how much potential traffic and revenue a 1,000,000 member group in Facebook can bring.

Tim Ayres said,

September 14, 2007 @ 9:55 am

I have been experimenting with this as well. Like you Jon, I’m not as concerned with driving traffic to my blog so much as my site. As a Realtor, Facebook’s potential for attracting new clientele is virtually limitless. Real estate is a regionally-focussed industry, and FaceBook is based on regions. A properly run group could easily make me the go-to-guy for real estate in my area. And with most of the other agents in my area being a little older than the FaceBook set, and many of the buyers and sellers being smack dab in the middle of the FaceBook demographic, I’m poised to corner the market in the social networking side of things.

Cheers,
Tim Ayres
Royal LePage Coast Capital Realty
tim@sellingsooke.ca | www.sellinsooke.ca

admin said,

September 14, 2007 @ 11:15 am

There is a delicate balance between developing a group that is both interesting enough to grow the group and targeted enough to send you traffic that converts. Now in the real estate industry your conversions take much more time than in my case in the apparel industry. None the less there are two issues that need to be addressed before you can successfully utilize Facebook to your advantage. First you must figure out what would be interesting enough to you demographic to lead them to “buy” into your group. Secondly you need to figure out how to successfully lead them down the sales pipeline into a conversion.

Thanks for your comment,

Jonathan.

RSS feed for comments on this post ยท TrackBack URI

Leave a Comment

Close
E-mail It