Well it is official! Silverback Apparel now has an official logo. I decided after the design competition that I would run a split test to see which logo would perform the best and here we have it. This logo did 21% better than the other logos in CTR, although they were all very similar with reference to conversion rate. This is the logo that I personally felt was the best and most pleasing to the eye and I am happy to see that my target market agreed with my tastes. A lot of people who I asked to chose among the variations chose very differently (much like the Silverback name), but I am not going to appease their poor judgment and lack of taste when my target has made it obvious they liked this version the best.

Now that the logo has been decided on I can now move on to brand development and start designing my marketing campaigns. I would like to thank Joao Franco (the creative genius behind the logo) for all the hard work and effort he has put into the development of Silverback Apparel’s brand new logo. If you are ever in need of a designer, I strongly suggest you consider Joao due to his devotion to professionalism and creative flair. His portfolio can be found at either Deviantart.com or Coroflot.com under either his own name or his user name (Arpad).

Note: The Silverback name will become very clear once I release the first 3 variations of my product and you’ll discover the amazing and unique features that earn the name.