A fundamental necessity in selling yourself, your ideas, your products, or your services is to have answers to all the questions that the recipient of your sales pitch might ask. Especially obvious question!!! Last night I was solicited by a local politician named Kate Holloway of the Ontario Liberals who is running in the upcoming election in my riding (Trinity—Spadina). When I heard the knock on my door the first person to greet me was a gentleman whose job it is to cordially break the ice with the tenants. He is charged with the duty of informing the tenants of the upcoming elections and to keep them engaged in conversation until the time that Mrs. Holloway is done answering the previous tenant’s questions and arrives to engage the new tenant. So last night when the gentleman arrived at my door he quickly answered my question about the ideological stance of the Ontario liberal party (unfortunately unlike British Columbia’s Liberals they are left of center) and my other questions pertaining to the elections. Shortly after Mrs Holloway arrived and asked if I have any questions for her, and I responded by asking what the party’s political platform was.

Starting from the moment she opened her mouth to answer, everything she said worked to her disadvantage. She immediate when straight into a scripted response opening with, “Well we are going to be opening up new daycare facilities…” (Wrong answer)! In my mind as soon as she said this I thought to myself, in what way have I given her the impression that I even remotely care about day care spending (At the present time I neither have a wife or kids). She then went on and on and on about various unbudgeted social programs…”$130M of new street cars, $670M for subway expansion, $620M for Highways…$200M there…$1B there…$3.6B there…” The image I had in my mind while she was telling me this was little 18 year old Kate Holloway at the mall with a brand new credit card. “I am sorry”, I responded after a while, “but what are you going to do for business…”? Her reaction to my question completely caught me by surprise. She was completely dumbfounded, at a loss for words, and kept repeating “ah” and “um”. The gentleman with her interjected to give her the time to think, and brought the question completely off topic and into an illogical loop. Finally about a minute and a half later she proceeded to give me an answer about how a few years ago their party (still currently in power) fixed the price of renewable energy alternatives to remove price fluctuations. I felt like telling that price fixing actually hurts the overall business environment but instead I just thanked her for her time and wished her good luck.

Now the reason I brought this up is that she made many fundamental mistakes while selling herself to me that led to me not trusting her with my tax dollars. They include not qualifying me through a quick question and answer period (Q&A) to giving me a scripted pitch, to not knowing the details of her service, to not asking for the close. In my next post I have put together a guide that will address all of these fundamental mistakes. I talked a bit to her campaign manager in the elevator about 20 minutes later and told him that they have a lot of work to do. Well at least they now know what they have to work on for the debate.