The week long competition for my companies logo and stationary design has just finished and I have to say that the results were far better than I had ever expected they would be. During this 9 day competition, I received 108 design submission, of which 25% were in the quality range that I was looking for. I did receive several submissions that were completely ridiculous, but all in all, I had great designers working in my best interest. I have to say that I gained more than just a great logo and stationary design, I also acquired several design contacts that are going to be willing to work with me in the future whatever I may need.

There is something that I notice throughout the competition with reference to the quality and direction of the designer’s work with reference to why one designer in particular easily won. Arpad, the designer above all the other designers listened and asked questions about what I wanted. He was very professional, and I noticed that above all the other designers he was more attentive to and spend more time envisioning what I was looking for. I found that many designers were not trying to put themselves into my shoes and therefor submitted many pieces of work that were completely in the wrong direction. What I want to let anyone planning to create a competition and designers know is that success is in the details. What I mean is that the design brief is the most important thing that the contest holder has to work on, and designers focus on. Too many times did tell the designers, “this is not what I’m looking for, read the brief”. This brief should have created the foundation for every design submitted, but it failed to be so with every designer except with 5.

Now come the fun part… I have about 5 designs that I am intending on testing out on my consumers, and what better way to do this than through a good old fashion split test. In the same way I picked my company name, I will pick my logo. I know that whatever logo I do finally end up with will be the best because it will have been chosen through unbiased empirical evidence. I am going to be using Google Analytics, Google Adwords, and probably Shopify to determine the consumers response to my new logo designs and how well they convert into a sale. I am looking forward to the results and I will keep you all posted.