There is definitely no such thing as bad press just bad monetization…This video was brought to my attention by a friend and it got me thinking about the media. I believe that it is wrong in coming across as if it is on a moralistic higher ground than the story it is covering. This is an news story that ABC covered yesterday and I have to say that this site will get a whole lot of exposure that will benefit its bottom line. Now this post has nothing to do with the story in the video itself, but about the fact that both ABC and vidmax.com, the stunt men and maybe you will benefits from coverage of the stupid things people do for money. The news agency (’the publisher’) will benefit because its viewers will remain entertained by watching idiots being paid to hurt themselves. Thus their able to command top dollar for ad spots on their network. The website (as a content provider) on the other hand benifits because they increase their exposure and thus increase their ad revenue through traffic volume. This website also has the same relationship with the stunt men except that this time they are acting as the publisher, where as the stunt men are the content providers. No I’ll have to admit right away that I am leeching the content off this story for my own gain, but this is my point. Before you criticize this type of social leeching I want you think about something. If at any point you mention this story or this post to anyone, then you in turn become a publisher and thus receive a beneficial payment (social benefit…aka: Wow you are an interesting person with interesting stories). Now if not with this particular story, then I know it will happen with others. The point I am trying to make is that we are all someway acting as a content provider or as a content publisher to further our own bottom line. Just make sure you focus monetizing your efforts and on maximizing your benefits.