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	<title>Picking a Company Name and Brand Name - Part 4 - Silverback Apparel Inc.</title>
	<link>http://www.ouelletblog.com/2007/08/18/picking-a-company-name-and-brand-name-part-4/</link>
	<description>Documenting Entrepreneurial Experiences In Starting A New Company: Silverback Apparel Inc.</description>
	<pubDate>Mon, 06 Sep 2010 15:29:36 +0000</pubDate>
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		<title>Picking a Company Name and Brand Name - Part 4 - Silverback Apparel Inc.</title>
		<link>http://www.ouelletblog.com/2007/08/18/picking-a-company-name-and-brand-name-part-4/#comment-12</link>
		<dc:creator>Jonathan Ouellet&#8217;s Blog &#187; Silverback Apparel Sitepoint.com Competition Termination and Success</dc:creator>
		<pubDate>Fri, 31 Aug 2007 05:00:31 +0000</pubDate>
		<guid>http://www.ouelletblog.com/2007/08/18/picking-a-company-name-and-brand-name-part-4/#comment-12</guid>
		<description>[...] and what better way to do this than through a good old fashion split test. In the same way I picked my company name, I will pick my logo. I know that whatever logo I do finally end up with will be the best because [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] and what better way to do this than through a good old fashion split test. In the same way I picked my company name, I will pick my logo. I know that whatever logo I do finally end up with will be the best because [&#8230;]</p>
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		<title>Picking a Company Name and Brand Name - Part 4 - Silverback Apparel Inc.</title>
		<link>http://www.ouelletblog.com/2007/08/18/picking-a-company-name-and-brand-name-part-4/#comment-10</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Mon, 20 Aug 2007 04:37:08 +0000</pubDate>
		<guid>http://www.ouelletblog.com/2007/08/18/picking-a-company-name-and-brand-name-part-4/#comment-10</guid>
		<description>I am starting from scratch and I'm learning a lot as I go along. One of the reasons I have this blog is to document the process and the various branding/sales/marketing experiments that I will be undertaking. The one in this post is a perfect example of this.</description>
		<content:encoded><![CDATA[<p>I am starting from scratch and I&#8217;m learning a lot as I go along. One of the reasons I have this blog is to document the process and the various branding/sales/marketing experiments that I will be undertaking. The one in this post is a perfect example of this.</p>
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		<title>Picking a Company Name and Brand Name - Part 4 - Silverback Apparel Inc.</title>
		<link>http://www.ouelletblog.com/2007/08/18/picking-a-company-name-and-brand-name-part-4/#comment-9</link>
		<dc:creator>salescrafter</dc:creator>
		<pubDate>Mon, 20 Aug 2007 04:29:56 +0000</pubDate>
		<guid>http://www.ouelletblog.com/2007/08/18/picking-a-company-name-and-brand-name-part-4/#comment-9</guid>
		<description>that's a cool way deciding on logo. 

is this a new business starting from scratch? or its a launch of new brand with existing business?</description>
		<content:encoded><![CDATA[<p>that&#8217;s a cool way deciding on logo. </p>
<p>is this a new business starting from scratch? or its a launch of new brand with existing business?</p>
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		<title>Picking a Company Name and Brand Name - Part 4 - Silverback Apparel Inc.</title>
		<link>http://www.ouelletblog.com/2007/08/18/picking-a-company-name-and-brand-name-part-4/#comment-6</link>
		<dc:creator>Jonathan Ouellet&#8217;s Blog &#187; Design Competition: $400+ at Stake</dc:creator>
		<pubDate>Sat, 18 Aug 2007 22:27:45 +0000</pubDate>
		<guid>http://www.ouelletblog.com/2007/08/18/picking-a-company-name-and-brand-name-part-4/#comment-6</guid>
		<description>[...] my consumers pick the most successful design. As I did when picking my corporate name, I will use Google Adwords, Google Analytics, and Shopify (as recorded in my previous posts) to guide me to the best and most [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] my consumers pick the most successful design. As I did when picking my corporate name, I will use Google Adwords, Google Analytics, and Shopify (as recorded in my previous posts) to guide me to the best and most [&#8230;]</p>
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