Due to my starting this blog well into the process of establishing my products and company there are a lot of things that I have not covered and I have jumped many steps with regards to documenting my startup. How ever there is one resounding issue that has held me in perpetual frustration when ever I think about it or I am asked about it. This issue is the ever elusive name that I will commit to and carry while representing myself, my company, and my product. My time budget is getting rather tight now with the manufacture and web designer waiting for my next move and so I need to incorporate ASAP. My lack of a creative spark in the naming department cannot hold me from incorporating anymore.

One of the hardest things for me is original creativity, and in this case I have not proven any differently. I would have to say that in the last 6 month since I have started working on bringing all the pieces together, a name has been the only real issue that I have struggled with. I am continually second guessing ones that I have have picked and those that have come from external sources. I must say that I am very disappointed that there has not been a “eureka” moment for me thus far. Because I am branding all my products with this name there is no turning back once I have committed myself. I have accumulated a list of about 50 names over the last 6 months that have not been complete ‘rubbish’ and now I must put them to the test. I have narrowed the list to one with 21 names and I am going to start polling people to find out which 5 they like in order of preference. I am going to weight the results of the top five assigning 5 point to the top and 1 to the fifth and thus hopefully I’ll get a clear impression of peoples likes and dislikes.

Here is the list:

InunI (In Unison)
Vérité
ID
Airwear
IsAir
Isdry
Nuair
Nudry
DryOath
AirVeil
Airis
iDry
Airricade
Didier
DriVeil
MarloWear
MintWear
Silverback
Varitas
Vedette
DeCosta

I hope to have something a little more conclusive by the end of the day.

Jon.